A3 thoughts Blog

COLOR OF THE YEAR: GREENERY

January 24, 2017

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Pantone’s chosen color for 2017 is Greenery, a fresh yellow-green shade that evokes springtime, new beginnings and the lushness of the nature. The color symbolizes growth, harmony, freshness, fertility and has strong associations with safety, money, and healing. Green is one of the most restful colors for the human eye, evoking both stability and hope.

Quoted on Pantone Color Institute’s website Executive Director, Leatrice Eiseman, states “Greenery bursts forth…to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.” Hear, hear! We agree whole-heartedly.